In the 1920s the figure of the film diva replaced that of the high society  lady. These were the years of Clara Bow, Gloria Swanson, Louise Brookse and Joséphine Baker.

The canons of female beauty changed radically, women were now   very slender, haircuts became short ‘à la garconne’ and for the first time the nape of the neck was uncovered, to resemble men, as a symbol of extreme freedom. These in fact are key years for women’s emancipation.

As far as make-up was concerned, it was rather theatrical, as the film was not able to render the various shades of grey perfectly,  so the expressive facial features  were very clearly marked on a very light base. The eyebrows were thinned and redrawn, lengthening them towards the temples, but following a drooping pattern. The border of the eyes was dark, elongated and droopy, giving the gaze a sad, languid expression. Dark eye shadows were used for the upper and lower eyelids, broadly shaded and intensified in the inner corner of the eye, but leaving the inner eyelid rim unshaded. To finish the eye make-up, black mascara was used for the lashes. As for the lips, they were  small and heart-shaped, not very sensual and not outlined by the use of pencil, but only made up with very dark lipsticks. Blush was not yet used with a corrective purpose, but was always applied exactly in the centre of the cheek in a rounded manner and in a reddish colour.

Here is a 20s revival of mine. A total look designed and made on Jessica!

BCM 10mar2015-514 BCM 10mar2015-528 BCM 10mar2015-506